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Dove Direct Print and Marketing Blog, “Why the World Needs Print”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why the World Needs Print, " re-examines why marketing strategies need print to better engage online and offline consumer participation. Print opens the opportunity for more touch points for true multi/omnichannel delivery. Online marketing in all its various forms, including soci...
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Dove Direct Print and Marketing Blog, “Reviewing The Buyer’s Perspective”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Reviewing The Buyer's Perspective " examines the methodology, needs, and key indicators corporate buyer's seek from potential vendors. Most marketers and salespeople understand how to promote and sell their products and services. However, in the B2B corporate world, corporate buye...
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Dove Direct Print and Marketing Blog, “Why B2B Marketing Requires Content Differentiation”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Why B2B Marketing Requires Content Differentiation" expounds upon the concept of how B2B brands can achieve differentiation through content in an engagement economy. A commonly shared perspective being put forth from the competitive B2B marketing space focuses around the idea of th...
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Dove Direct Print and Marketing Blog, “The Benefits of Intelligent Mail™ Barcodes”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Benefits of Intelligent Mail™ Barcodes ," serves as a reminder for marketers, both small and large, that corporate, enterprise-level mailing initiatives can reduce costs with Intelligent Mail™ Barcoding (aka IMB™). IMB™ also benefits the USPS® by lowering labor costs, while si...
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