Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Marketing Trends You Need to Know" lists a variety of marketing trends that began in 2016 and continue to this day. It's challenging to keep track of emerging and changing trends that impact an industry, human behavior, and societal implications. Gone are the days of relying on gut instincts to effectively create and launch a marketing or advertising initiative. Moreover, we now have a plethora of media avenues available for branding, marketing, and communications.
Another area that is of utmost importance is the amount of data that one can accumulate for practically any subject matter. Together, the amount of data and the vast array of media outlets presents a formidable challenge for brands and marketers to navigate the best marketing practices.
The following is a list of trends that we consider to be some of the most vital to the industry. We hope that this list will assist brands in forging ahead in 2019.
90% of online searchers haven't made their mind up about a brand before starting their search. (Status Labs, 2018)
Roughly 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)
Using videos on landing pages will increase conversions by 86%. (Wordstream, 2018)
By 2021, global retail e-commerce sales will reach $4.5 trillion. (Shopify Plus, 2018)
B2B e-commerce sales are expected to outgrow B2C e-commerce sales by 2020. (E-commerce Platforms, 2018)
84% of people will not purchase if they are dealing with an unsecured website. (Blue Corona, 2018)
Organic Search Data
Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017)
The average Google first page result contains 1,890 words. (Backlinko, 2016)
70-80% of search engine users are only focusing on the organic results. (MarTech, 2018)
Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)
Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)
55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)
43% of B2B marketers say blogging is their most important type of content. (Social Marketing Industry Report, 2017)
Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016)
Over its lifetime, one compounding blog post creates as much traffic as six decaying posts. (HubSpot, 2016)
43% of people admit to skimming blog posts. (HubSpot, 2016)
Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
97% of marketers are using prescriptive content or content that outlines a formula for success. (Curata, 2016)
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
74% of people say they use Facebook for professional purposes. (HubSpot, 2017)
76% of people use their Facebook feed to find interesting content. (HubSpot, 2016)
Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center, 2016)
Seven out of ten hashtags on Instagram contain a brand name. (Sprout Social, 2018)
eMarketer estimates that Instagram will generate $5.48 billion in U.S. ad revenue in 2018. (TechCrunch, 2018)
Over 400 million Instagram users create Instagram stories every day. (Statitsa, 2018)
Instagram mobile ad revenue is expected to hit nearly $7 billion this year. (Statista, 2018)
Research on 89 companies found that marketers posted 1,347 Instagram Stories compared to 614 Snapchat Stories in July 2018. (Our Social Times, 2018)
83% of companies use at least basic segmentation for their emails. (Econsultancy, 2016)
Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp, 2017)
42% of marketers do not send targeted email messages; only 4% use layered targeting. (MarketingProfs, 2016)
The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2, 2016)
Strategic landing pages are used by 68% of B2B businesses to acquire leads. (Marketo, 2018)
79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. (Content Marketing Institute, 2018)
53% of content marketers use interactive content in lead generation efforts. (Content Marketing Institute, 2016)
Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less. For those exceeding their revenue goals, 70% report attracting more than 10,000 visitors per month.
43% of people want to see more video content from marketers. (HubSpot, 2016)
55% of people consume video content thoroughly. (HubSpot, 2016)
81% of marketers are optimizing their social videos for mobile viewership. (Animoto, 2017)
Videos will represent 82% of all IP traffic in 2021. (Business Insider, 2017)
Having a video thumbnail in the search results can double your search traffic. (Search Engine Journal, 2018)
Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018)
This list of notable trends represents but a few of the many emerging and changing inflection points that can impact just about any marketing or advertising strategy. Flying by the seat of one's pants, or arriving at critical marketing strategy decisions by employing a gut instinct is over. Successful media and communication engagements require well thought out, specific considerations that are fact-based. Thanks for reading "Marketing Trends You Need to Know."
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