Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Digital Ad Spending Displacing Traditional " examines the latest forecasts pointing to digital advertising dollars set to overtake traditional (aka offline) ad spending in 2019. It should come as no surprise that digital is continuing to rise when it comes to ad buys, and to that e...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing Trends You Need to Know " lists a variety of marketing trends that began in 2016 and continue to this day. It's challenging to keep track of emerging and changing trends that impact an industry, human behavior, and societal implications. Gone are the days of relying on g...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Does Your Brand Recall Exceed 1%? " examines how brand recall can affect your business presentations, marketing initiatives, and advertising strategies. The business dictionary defines brand recall as, "A qualitative measure of how well a brand name is connected with a product typ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Print Interconnectivity Explodes with IoT ," is an update regarding the rapidly growing Internet of Things (IoT). Most importantly, digital print technology and the use of QR codes embedded into printing "things" or "objects" is well within the realm of the IoT. While most of the ...