Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Triple ROI with Print and Digital ," brings to fore supporting data that eradicates the concept that brands that rely solely on digital marketing reap the highest ROI. That is not the case. Digital-only strategies will be under more scrutiny in 2020. Our Quote of the Day : "Do not...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Best Practices for Print and Digital Integration ," highlights the best tactics to couple print and digital marketing. As we approach 3Q2019, most people are experiencing a barrage of digital advertisements hitting cell phones, emails, and tablets. If the user searches and receive...