Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019 Print Marketing Trends Update ," examines several reasons why marketing strategies and the resulting initiatives should include print in the overall marketing package. For the record, print collateral is not only making a comeback but a resurgence due to new print marketing i...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Staying Ahead of the Social Media Curve ," highlights new social media channels that early adopters can take advantage of today. In the majority of cases, businesses that take the early adopter approach tend to reap huge benefits out of the gate, particularly when it comes to mark...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Social Media Changes to Watch in 4Q19 ," updates how various demographics utilize social media channels, and more importantly, how marketers can take advantage of these changes. Every demographic group from teens to baby boomers has fallen for social media. Pew Research suggests t...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing Evades 1st Spending Cuts ," dispels the notion that initial budget cuts in times of financial trouble should come from marketing dollars. We have all seen how brands typically cut marketing budgets at the first sign of any negative news or impact regarding sales, mergers...