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Dove Direct Print and Marketing Blog, “Marketing Evades 1st Spending Cuts”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing Evades 1st Spending Cuts ," dispels the notion that initial budget cuts in times of financial trouble should come from marketing dollars. We have all seen how brands typically cut marketing budgets at the first sign of any negative news or impact regarding sales, mergers...
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