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Dove Direct Print & Marketing Blog - “How Print Improves 2019 Digital Marketing Trends”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Print Improves 2019 Digital Marketing Trends " identifies the top digital marketing trends emerging for 2019 coupled with print's direct mail marketing platform, that when used together increases ROI. Regardless of the marketing mediums, or channels a brand may be investing in...
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Dove Direct Print & Marketing Blog - “2019s $53B Print Buyer Forecast”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019s $53B Print Buyer Forecast " presents a $53.5 billion dollar ocean for printing organizations to dip their sales targeting toes into. That old adage "big fish in a little pond" comes to mind as it relates to creating sales strategies, in that brands can opt to either focus on...
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Dove Direct Print & Marketing Blog - “Why Mobile Matters in 2019”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Mobile Matters in 2019 " examines mobile usage trends impacting marketing, the marketplace and a brand's ability to harness employee productivity. The Pew Center for Research states that as of 2017, 95% of Americans own a cellphone of some type, with 77% of them being smartpho...
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Dove Direct Print & Marketing Blog - “Improving Email Open Rates with Direct Mail”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Improving Email Open Rates with Direct Mail " sheds light on how to improve email communication open rates by incorporating direct mail marketing tactics. Most marketers are steeped in their knowledge of using both email and direct mail marketing strategies, which is not exactly n...
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