Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Reviews Matter for B2B " reexamines the value of online reviews as they have rapidly gained relevance in the B2B sector. For years the B2C sector has been inundated with having to handle online customer reviews, both positive as well as negative review entries. As a result, wh...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019s B2B Strategic Personalized Marketing Integration Initiatives " presents an overview on how B2B marketing concepts require a more succinct and robust strategy in order to deliver increased sales conversion results. What 2018 has taught all organizations, both B2B and B2C, is ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Keys to Creating Customer Loyalty " reviews how customer loyalty is achieved in a non-brand loyal consumer environment. Back in the distant past, brands could rely on customer loyalty, often referred to as "brand loyalty."  In the early turn of the decade, from approximat...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019 Game Changing Sales Strategies " provides a deep dive into winning sales strategies that are proven approaches to converting and motivating targets to either purchase or disengage. Regardless of the technological advances that would appear to alter sales strategies and tactic...