Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Multichannel Versus Omnichannel Marketing in 2019 " discusses the premise of how to achieve increased ROI using multichannel marketing strategies versus omnichannel marketing synergies. Multichannel advertising is exactly what brands have been engaged in for decades, that being to...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Never Pre-Spend the Prospect's Budget " uncovers mistakes B2B sales people tend to make when sizing up a prospect's budgetary status. Before we get started, we'd like to wish all a safe and Happy Thanksgiving Holiday Season! In the high stakes sales game that focuses on pre-qualif...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Nanoinfluencers Rising in Social Media Marketing " speaks to the increasing trend in social media marketing, whereas overly expensive "Influencers" are now experiencing formidable competition from a group labeled "Nanoinfluencers." Heavy-weight Influencers have been influential in...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "B2B Content Marketing Numbers for 2018" uncovers current B2B content marketing numbers, depicts which marketing tools and types are rated best, and showcases where the B2B content marketing surge is headed. In the event your B2B organization has been slow to, or have failed complet...