Welcome to the Dove Direct Print and Marketing Blog. Today's post, Why B2B Needs Social Media Marketing examines the tactics of social media marketing, buyer personas and how to incorporate a viable strategy aimed at influencing potential customers based on their demographic and psychographic data. In the sales world, organizations that are selling...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "How to Plan and Execute Direct Mail Marketing Campaigns " revisits and updates direct mail marketing best practices to ensure direct mail marketing campaigns are optimized to deliver stated goals based on performance expectations.  Previously stated checklist items, which coul...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Why Data Is Critical In Building Trust" examines why data collection and analytics are a critical component in building trust, both internally and externally for clients and prospects. Big data burst onto the scene in recent years and with the advent of new technologies designed to...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Consumers Expect Brand Activism" uncovers what consumers are now expecting of brands in this age of activism. In the social media war of words doctrine that has emerged as a communication barometer of sorts, every single post, reply, interaction and debate has consequences for indi...