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Dove Direct

Friday, 18 October 2019

Dove Direct Print and Marketing Blog, “How Print Serves B2B In a Digital World”

Content Marketing Print

dove-direct-blog-How-Print-Serves-B2B-In-a-Digital-World

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Print Serves B2B In a Digital World ," examines 2019 data provided by printers and analyses from various industry reports. Most folks would assume that digital disruption, combined with the effects of the Great Recession, has all but decimated the print industry. That said, no...

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B2B Digital World

2815 Hits

Dove Direct

Tuesday, 04 June 2019

Dove Direct Print and Marketing Blog, “Direct Mail Exceeds All Digital Channels”

dove-direct-blog-Direct-Mail-Exceeds-All-Digital-Channels

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Direct Mail Exceeds All Digital Channels" unveils new data complied by the Direct Marketing Association (DMA) from 2018 that paints a very competitive picture regarding the effectiveness of print versus digital. For starters, the DMA report states that direct mail response rates ec...

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Marketing Blog trends direct mail marketing

3191 Hits

Dove Direct

Tuesday, 07 May 2019

Dove Direct Print and Marketing Blog, “Creating New Market Space”

Content Marketing Strategy

dove-direct-blog-Creating-New-Market-Space

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Creating New Market Space " examines why marketers should consider moving away from head-to-head competition and focus on creating a blue ocean strategy. Creating new market space may appear to be a next to impossible endeavor for any entrepreneur, small business, mid-size or even...

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competition new market space

3438 Hits

Dove Direct

Friday, 28 September 2018

Dove Direct Print & Marketing Blog - “Using Print to Increase Online Video Views”

Direct Marketing

dove-direct-blog-Using-Print-to-Increase--Online-Video-Views

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Plan and Execute a Direct Mail Marketing Campaign " examines direct mail marketing best practices to ensure that your direct mail marketing campaign is optimized to deliver stated goals based on performance expectations. At the outset, there are a number of checklist items ...