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How the Media Mix Has Evolved

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How the Media Mix Has Evolved ," uncovers the evolving state of media as it relates to audience choices of where and how they consume media in the twenty-first century. In today's world, it's not only about the spaces in which brands choose to publish their communications, but mor...
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How Video and Direct Mail Raise the Bar

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Video and Direct Mail Raise the Bar ," is an update that reflects evolving consumer behavior patterns that point to a rise in social media and video platform engagement preferences set against diminishing attention spans. As a result of these engagement shifts, consumers are m...
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Time to Reimagine Media Engagement

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Time to Reimagine Media Engagement," takes a hard look at the burgeoning effects of media overload, causing a host of consumer issues. Yes, it's true that consumers are now being bombarded with over 10,000 ad impressions per day and growing. However, those tremendous ad impression ...
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B2B Marketing Should Extend Beyond Digital

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " B2B Marketing Should Extend Beyond Digital ," emphasizes how B2B sales and marketing are continuing to evolve for a second year under the auspices of COVID-19.  In 2020, during the pandemic's peak rise, B2B sales and marketing teams faced closed doors and were limited to no f...
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