Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How the Media Mix Has Evolved ," uncovers the evolving state of media as it relates to audience choices of where and how they consume media in the twenty-first century. In today's world, it's not only about the spaces in which brands choose to publish their communications, but mor...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Video and Direct Mail Raise the Bar ," is an update that reflects evolving consumer behavior patterns that point to a rise in social media and video platform engagement preferences set against diminishing attention spans. As a result of these engagement shifts, consumers are m...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Time to Reimagine Media Engagement," takes a hard look at the burgeoning effects of media overload, causing a host of consumer issues. Yes, it's true that consumers are now being bombarded with over 10,000 ad impressions per day and growing. However, those tremendous ad impression ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " B2B Marketing Should Extend Beyond Digital ," emphasizes how B2B sales and marketing are continuing to evolve for a second year under the auspices of COVID-19.  In 2020, during the pandemic's peak rise, B2B sales and marketing teams faced closed doors and were limited to no f...