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How Covid-19 Changed Consumer Behavior

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Covid-19 Changed Consumer Behavior ," examines how the pandemic transformed nearly every aspect of our lives and the ultimate and far-reaching impact that it will likely have on business and lifestyles. The changes impact how and where we work, travel, shop, bank, communicate ...
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"Media Bias Can Be Costly"

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Media Bias Can Be Costly ," discusses how media bias can be detrimental to achieving successful outcomes in an ever-evolving and complicated marketing climate. Additional pressure relative to time-sensitive scenarios can further exacerbate the decision-making process, and in many ...
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Physical Versus Digital Complicates Decisions

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Physical Versus Digital Complicates Decisions ," uncovers the pros and cons of both mediums when looking at which marketing venue makes the most sense. More importantly, how does that choice factor into achieving result-driven goals?  Keep in mind that performing a plan has a...
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2022 Marketing Industry Trends Projections

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2022 Marketing Industry Trends Projections ," examines marketing data compiled from over 1,000 global marketers regarding various trends and successful tactics included in survey data from HubSpot and others. Before we dive in, we would like to wish all a happy and safe Thanksgivi...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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