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Can B2B Marketing Be Digital Only?

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Can B2B Marketing Be Digital Only? " examines how B2B sales and marketing are evolving one year into COVID-19.  To begin with, the surge of consumer spending slid toward a digital-first mentality throughout 2020.  The migration from face-to-face to digital significantly ...
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Why Using Direct Mail Matters In 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Using Direct Mail Matters In 2021 ," can help circumvent pandemic-related sales issues and also serve as a reminder of how impactful direct mail marketing is today.  No doubt, if you're asking what your brand includes in its marketing mix, you would probably tick off soci...
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How to Create Effective Multichannel Results

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Create Effective Multichannel Results ," breaks down the elements required to achieve leads, conversions, and marketing effectiveness.  For one, the timeframe for best practices ranges anywhere between 18 months to three years.  Multichannel or Omnichannel marketi...
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Printers Evolving Into Communications Companies

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Printers Evolving Into Communications Companies ," discusses the future of print organizations that are embracing media innovation while integrating digital communication aspects, thereby transforming the commercial print business model. The future print business paradigm is well-...
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