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Dove Direct

Friday, 05 November 2021

How the Media Mix Has Evolved

Trends Marketing Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How the Media Mix Has Evolved ," uncovers the evolving state of media as it relates to audience choices of where and how they consume media in the twenty-first century. In today's world, it's not only about the spaces in which brands choose to publish their communications, but mor...

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2021 New Media Mix

2523 Hits

Dove Direct

Tuesday, 02 November 2021

Hello, You Have Direct Mail

Trends Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Hello, You Have Direct Mail ," sheds light on how archaic but tried and true marketing methods are upside down. It is no longer a business as usual marketing day at the office, as more marketing discussions are asking questions such as, "What happens if we continue to do things th...

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Time to Change Marketing Strategies

2497 Hits

Dove Direct

Tuesday, 26 October 2021

Time to Reimagine Media Engagement

Tips Marketing Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Time to Reimagine Media Engagement," takes a hard look at the burgeoning effects of media overload, causing a host of consumer issues. Yes, it's true that consumers are now being bombarded with over 10,000 ad impressions per day and growing. However, those tremendous ad impression ...

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Reimagine Media Engagement

2441 Hits

Dove Direct

Tuesday, 20 July 2021

What are Your Marketing Touch-Points?

Marketing Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " What are Your Marketing Touch-Points? " highlights the real marketing condition consumers are experiencing, with literally thousands of brand messages coming in every day. We all know that marketing in its best form has always been a mixture of mediums. Thanks to the e...