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How the Media Mix Has Evolved

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How the Media Mix Has Evolved ," uncovers the evolving state of media as it relates to audience choices of where and how they consume media in the twenty-first century. In today's world, it's not only about the spaces in which brands choose to publish their communications, but mor...
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Hello, You Have Direct Mail

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Hello, You Have Direct Mail ," sheds light on how archaic but tried and true marketing methods are upside down. It is no longer a business as usual marketing day at the office, as more marketing discussions are asking questions such as, "What happens if we continue to do things th...
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Time to Reimagine Media Engagement

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Time to Reimagine Media Engagement," takes a hard look at the burgeoning effects of media overload, causing a host of consumer issues. Yes, it's true that consumers are now being bombarded with over 10,000 ad impressions per day and growing. However, those tremendous ad impression ...
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What are Your Marketing Touch-Points?

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " What are Your Marketing Touch-Points? " highlights the real marketing condition consumers are experiencing, with literally thousands of brand messages coming in every day.  We all know that marketing in its best form has always been a mixture of mediums.  Thanks to the e...
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