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Digital Printing Delivers Speed and Versatility

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Digital Printing Delivers Speed and Versatility ," uncovers how digital printing's adaptability helps to create an agile marketing paradigm.  Approaches to marketing in the 21st Century have shredded historical marketing ideologies replacing most with a greater emphasis on cu...
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How QR Codes Move the Marketing Needle

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How QR Codes Move the Marketing Needle ," examines how far QR Code usage has come and its far-reaching marketing implications beyond its early days.  Now, besides directing folks to online manuals and nutrition labels, you can receive discounts, loyalty points, and other time...
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Consolidating 3rd and 4th Quarter Marketing Calendars

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Consolidating 3rd and 4th Quarter Marketing Calendars ," highlights both social media and traditional events that offer a marketing itinerary for the year-end push. This calendar outlines ideas for topical marketing strategies, which could be very helpful since online usage is cur...
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Achieve Effective Messaging with Omnichannel Marketing

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Achieve Effective Messaging with Omnichannel Marketing ," examines how omnichannel marketing effectiveness produces a cohesive brand with selective channel investments.  Before we get started, we would like to wish all a Happy Valentine's Day !  Love is the great healer,...
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