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Dove Direct

Tuesday, 24 September 2019

Dove Direct Print and Marketing Blog, “Making Your Brand Desirable”

Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Making Your Brand Desirable ," examines the drivers of purchasing decisions, brand desirability, and how emotional attributes factor into the purchasing process. The majority of financial decisions are logical and emanate from the brain versus the wallet, as most people do not hav...

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desirable brands marketing

2372 Hits

Dove Direct

Tuesday, 22 January 2019

Dove Direct Print and Marketing Blog, "5 Trends Driving 2019 Marketing"

Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "5 Trends Driving 2019 Marketing" moves away from the avalanche of marketing trends being pushed for 2019 and instead encourages brands and marketers to stay cognizant of five key areas that relate first and foremost to the consumer. New technologies are being birthed nearly every s...

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2019 marketing trends

2267 Hits

Dove Direct

Friday, 25 January 2019

Dove Direct Print and Marketing Blog, "Why Print Marketing Matters in 2019"

Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Why Print Marketing Matters in 2019" highlights a myriad of reasons why any brand or marketer needs to include print as a viable part of any marketing strategy. While it is crystal clear that online activity has grown to dominate conventional marketing wisdom, it is also apparent t...

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print marketing matters

2230 Hits

Dove Direct

Tuesday, 05 February 2019

Dove Direct Print and Marketing Blog, “Consumers Expect Brand Activism - Part 2”

Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Consumers Expect Brand Activism - Part 2" presents some eye-popping results for brands that took steps to ingratiate their "brand stance" by targeting the hot bed issues of the day. In our last post, "Consumers Expect Brand Activism," we extolled consumer sentiment numbers that rev...