Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Lifestyle Marketing Upends Sales Funnels " uncovers why marketing will shift its focus from sales funnel considerations to lifecycle marketing concepts. Top marketers and marketing pundits are currently in discussions that suggest the direction is shifting to lifecycle marketing. H...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Creating Competitive Digital Marketing Advantages in 2019 " examines how businesses can create competitive advantages by embracing evolving digital marketing trends on the rise in 2019. Granted, the vast majority of digital marketing trends reported on over the past few years poin...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing in a Damaged Attention Economy " identifies a part of the economy, according to Ashlyn Gentry, managing director of Human Ventures Co., that is broken. Ms. Gentry points out that people's mental health, society and democracy are all at risk. As a marketer, you know that ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post," How To Improve Brand Recall, " dives below the surface of brand recall as it relates to business presentations, marketing initiatives, and advertising strategies, to determine how to improve brand recall. As we stated in a previous post, "Does Your Brand Recall Exceed 1%?," is crit...