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6 Solutions That Improve Marketing Results

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 6 Solutions That Improve Marketing Results ," highlights a set of solutions that improve direct mail response rates and digital marketing initiatives.  Response rates are now taking the lead among all other metric calculations in the marketing world, before engagement, likes,...
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Direct Mail Still Has the Juice!

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Still Has the Juice !" reviews the potency of direct mail marketing during COVID-19.  In the event you're unaware, direct mail marketing campaigns are now more popular across every demographic.  Due to prospects and customers that are opting to stay home or w...
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Retargeting with Direct Mail & Digital

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Retargeting with Direct Mail & Digital ," examines how direct mail marketing can be used with programmatic ad campaigns or automated email response based campaigns to retarget recipients based on their initial responses.  Retargeted direct mail is also commonly referred t...
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Healthcare's Print & Digital Slam Dunk

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Healthcare's Print & Digital Slam Dunk ," reviews healthcare marketing strategies in the age of the COIVD-19. We have covered various aspects of the benefits of employing a two-pronged print and digital marketing strategy for most industries.  By far, this strategy is the...
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