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Mine and Manage Data for Brand Loyalty

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Mine and Manage Data for Brand Loyalty ," discusses brand loyalty as the litmus test for brands and marketers. Marketers would be wise to avoid mass audience targeting, which is of paramount importance to contextual marketing approaches because mass marketing no longer works. ...
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Why Brand Narratives Matter More than Ever

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Brand Narratives Matter More than Ever ," examines the importance brand narratives play in the age of the pandemic.  We also look at why those narratives play a critical role in the brand's effort to create and deliver thoughtful and emotional communications, thus ensurin...
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Latest Advertising Trends for 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Latest Advertising Trends for 2021 ," discusses the state of advertising trends and forecasts for 2021.  All marketers and advertisers, regardless of business size, should be cognizant of emerging trends and forecasts.  Everyone from entrepreneurial start-ups to small bu...
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Happy New Year! Pantone Shines Bright for 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Happy New Year! Pantone Shines Bright for 2021 ," takes a moment to wish all a Happy New Year and highlights Pantone's 2021 Color of the Year choices.  Life worldwide has taken a multitude of hits from the pandemic and the resulting global economic malady.  As we move in...
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