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Time to Reimagine Media Engagement

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Time to Reimagine Media Engagement," takes a hard look at the burgeoning effects of media overload, causing a host of consumer issues. Yes, it's true that consumers are now being bombarded with over 10,000 ad impressions per day and growing. However, those tremendous ad impression ...
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B2B Marketing Should Extend Beyond Digital

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " B2B Marketing Should Extend Beyond Digital ," emphasizes how B2B sales and marketing are continuing to evolve for a second year under the auspices of COVID-19.  In 2020, during the pandemic's peak rise, B2B sales and marketing teams faced closed doors and were limited to no f...
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Why Using Direct Mail Matters In 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Using Direct Mail Matters In 2021 ," can help circumvent pandemic-related sales issues and also serve as a reminder of how impactful direct mail marketing is today.  No doubt, if you're asking what your brand includes in its marketing mix, you would probably tick off soci...
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How to Create Effective Multichannel Results

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Create Effective Multichannel Results ," breaks down the elements required to achieve leads, conversions, and marketing effectiveness.  For one, the timeframe for best practices ranges anywhere between 18 months to three years.  Multichannel or Omnichannel marketi...
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