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Dove Direct Print and Marketing Blog, “Direct Mail Leads All Response Rates”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail Leads All Response Rates " unleashes data from the 2018 DMA Response Rate Report that dispels the notion that direct mail response rates are non-competitive, and conversely erases the idea that direct mail should remain a marketing afterthought. Direct mail marketing h...
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