Welcome to the Dove Direct Print and Marketing Blog. Today's post, "How Businesses Can Manage COVID-19 Impact," presents a road map to better deal with the effects of the COVID-19 impact.
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As the Coronavirus continues to run unabated across the globe, organizations and individuals are becoming more anxious, and to that end, are looking for answers and, more importantly, wondering when this will all end. In the meantime, here are some measures that can help your organization's preparedness and safety, thereby reducing the probability of spreading the virus inside business offices and infrastructure.
Safeguard the Facility
Safeguarding your facility will help to keep your staff from becoming ill as well as your customers. By keeping everyone safe, you help to calm fears and reassure staff and customers during this time of uncertainty.
An easy way to implement safeguarding the facility is to require every person who enters a facility or store to use hand sanitizer at the entry point and eliminate handshakes and hugs. While social distancing and shelter in place directives abound, where possible, all staff should work remotely to reduce the likelihood of the virus spreading in your place of work.
Educate Customers on Safety Protocol
Retaining customers is a primary focus of all businesses. In times of financial stress, it is paramount for organizations to reassure current customers about safety protocols. Organizations that do this help customers know that they are maintaining their accounts, thereby reducing fears and anxieties.
Educate Staff on Best Practices
In this time of turmoil, there is a ton of news messaging, crackpot solutions, and just plain incorrect information on how to contain or eliminate the virus. It is advisable that you maintain up-to-date, credible, accurate information from trusted sources to share with staff members. This process will help keep staff, their families, and their coworkers safe. Your team will look to management for leadership, therefore, it is unwise to assume that everyone automatically knows what to do or just as important, what not to do.
Cash Flow Planning
Now is the time to increase your cash flow by bolstering lines of credit. Once you have secured additional credit, you are not required to use it until you need it. Speaking of increasing cash flow, this is also an excellent time to increase liquid reserves by placing more of your revenue in a "just in case" fund. That way, in the event you need it, you will have extended cash reserves on hand.
Involving Leadership and Management
Eradicate fear, remove doubt, and reduce uncertainty by presenting a reliable manager's assessment of the situation and an outlook in general, and within the organization. Most importantly, as you lead your team through these uncertain times, ensure that everyone is on the same page. That everyone understands that the company will do its best to protect the workplace, the customer base, and the team. It might be helpful to designate a particular time to discuss the situation and updates. A COVID-19 Update, let's staff know that you are on top of the situation, allows management to set the tone, encourages staff to offer ideas and helpful suggestions, and abridges the team with the way forward.
Identify Opportunities
Adversity is the mother of invention. In times of difficulty, new ideas flourish, so leadership should solicit ways to solve new problems. Are there any promotional opportunities that would apply to the anomaly? Maybe there is a competitor that is worth purchasing during the market upheaval. What about the talent that may be looking to relocate? Opportunities and stories abound where disruption drove innovation—case in point, the 2008 financial crisis that led to multiple million-dollar enterprises.
The Net-Net
Navigating a nationwide anomaly such as the COVID-19 can present a bevy of issues from the unknown to falsehoods and untruths. All business entities must address best practice measures to identify the way forward, corral and manage previously unknown opportunities, and rise to the call for leadership in times of uncertainty. We wish you well as we charter unfamiliar territory together. Thanks for reading "How Businesses Can Manage COVID-19 Impact!"
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Dove Direct, your Atlanta based print and mail solutions provider, offers organizations end-to-end data, printing, and mailing solutions including Data Management, Variable Digital Printing, LetterShop and Fulfillment, Fully Automated MLOCR Presort Bureau, Marketing and Production Management Support and Secure Data Life Cycle Management.
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