Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Utilizing Your Printer During COVID19 ," dissects the pandemic's impact on the print industry and how print buyers and customers can best utilize print as an essential tool. In this day and age, essential means necessary. It is clear from the most recent data that the print indust...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Art of Assignment Selling ," examines a very impactful marketing and sales tool that educates prospects before the meeting, via a digital platform, website, or printed materials. The term "personalization" continues to be a strong selling point as we move through 2020. However...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Sell Value Not Pric e ," examines the art of selling value over and above price. In today's competitive world, price is the leading common denominator that most industries believe is the focal point of all sales. And more so than not, that price ideology rings true for most...