Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Consolidating 3rd and 4th Quarter Marketing Calendars," highlights both social media and traditional events that offer a marketing itinerary for the year-end push. Event calendars are an excellent place to be cognizant of, particularly when it comes to engaging various social media group targets. The social media event calendar represents low-hanging fruit for brands looking to engage their marketing efforts efficiently.
However, creating marketing content and ad posts for event-based marketing, which also aligns with a brand's objectives, can be challenging.
That said, there is a range of marketing creative that can focus on tying an event to a particular message, or a more straightforward approach of posting communication messages that acknowledge the importance and support of a celebrated event. Moreover, we contend that there are several marketing and event calendar types that brands can put into their strategic cap.
Depending on the industry, niche, product/service offerings, and best time of the year, these determinations will also provide further insight for targeted event participation. For example, automotive sales tend to peak in August, and then again in December. In the instance of new models hitting the market, the introductory deals and communication messaging can be launched on strategic days, or weeks that could fall outside of the peak sales months.
Another example would be healthcare, with plans renewing annually, communications for those new plans typically start at the end of the 3rd quarter and on into the rest of the year. Therefore, as you absorb the social media 2019 calendar event schedule, let your creative juices flow, and try to marry some of these event dates into strategic plans with the brands' best sale months.
The tricky element when using this social media/traditional calendar event schedule is being able to create messaging that serves a dual purpose. In these types of instances, a multi-purpose message that recognizes the importance of the celebration of the event, while also promoting the product or service in support of the occasion goes a long way toward brand acceptance.
In addition, Millennials, Gen Zers, and Xers, all are brand conscious when it comes to brands that demonstrate they care about communities, people, and saving the environment. Therefore, it is wise to consider that while we are in the digital instant gratification mode, we are also living in the holistic age, whereby, brands that fail to engage in the betterment of the planet and the people will also be in the crosshairs of negative perceptions, and possibly negative posts that may go viral.
The following short event list is based both on social media and traditional celebrations. We are also placing some of these in hashtag nomenclature.
When planning marketing strategies, it is vital to be able to lock into key event dates that make sense for the brand's offerings. Identifying notable calendar events aids in the creative process for graphics, messaging, and content. Further, brands should differentiate the event calendar from the sales push dates, and ferret out the holistic calendar dates the brand can support as a dedicated social partner for the communities in which they do business.
At any rate, the marketing calendar presented in this post barely touches the surface and depending on the brand category, we contend that by researching various calendar dates associated with multiple social media channels, the results will significantly add to isolating the best calendar events for any brand. Thanks for reading "Consolidating 3rd and 4th Quarter Marketing Calendars."
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