Dove Direct Print and Marketing Blog, “Most Read Quarterly Highlights”

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Most Read Quarterly Highlights," offers a review of the most-read posts from the second quarter of this year. It's always a good practice to keep an eye on recent trends as the data continues to evolve. Print and marketing fundamentals adjust to the times, and to that end, fundamental changes continue to be a creation of the past and present as new trends are established.

The summer months typically slow down, particularly in the marketing environment, as folks take time off, get rest, and catch up on areas that they may have missed. We think this is an excellent time for all to take a few moments to revisit any areas of interest that you may not have seen due to our hectic schedules.

Merging Digital and Print Content Marketing in 2019 - Update

"Merging Digital and Print Content Marketing in 2019 - Update" takes a deep dive into understanding the value of merging digital strategies with print collateral in 2019. For one, even within the digital landscape, marketers have become more intent on leveraging the various social media platforms to be front and center within marketing and advertising initiatives. To be clear, historically, we have moved away from the heady days of television advertising being the single medium that propelled brands quantifiable results. The television advertising era eventually gave way to other mediums including newspaper, outdoor and radio destinations included in the marketing mix and thus a brand's marketing budget was divided into each medium's expenditure. Read More.

How to Plan a Direct Mail Campaign

How to Plan a Direct Mail Campaign" expounds on our recent post, "How to Plan and Execute a Direct Mail Campaign." Omnichannel and multichannel marketing campaigns are the most effective strategies that deliver increased brand awareness, better prosumer engagement, and ultimately a higher ROI. "Direct Mail" is now considered an integral part of omnichannel or multichannel marketing strategies. Further, marketing mail is the term the USPS® uses to promote and replace the formerly known standard bulk mail marketing nomenclature. Read More

Why Digital Marketing Needs Print

"Why Digital Marketing Needs Print" confirms an emerging reality made clear in recent years with a bevy of reports that state online purchasing numbers increase with the use of direct mail. In the event you may be under the assumption that 'print is a dead horse,' you may want to rethink that position. We contend that most brands and marketing agencies are investing sizable budgets into online marketing targeting digital disciplines such as search engine marketing, social media, online video campaigns, direct purchases, and others. Read More.

Best Practices for Print and Digital Integration

"Best Practices for Print and Digital Integration," highlights the best tactics to couple print and digital marketing. As we approach 3Q2019, most people are experiencing a barrage of digital advertisements hitting cell phones, emails, and tablets. If the user searches and receives results for a particular product or service, their social media timelines usually explode with a ton of similar and competitive offerings. These results typically spur people to trudge onward and check out the recommendations served up in sets of three, as in the top three choices. Read More.

Creating New Market Space

"Creating New Market Space" examines why marketers should consider moving away from head-to-head competition and focus on creating a blue ocean strategy. Creating new market space may appear to be a next to impossible endeavor for any entrepreneur, small business, mid-size or even enterprise-size organizations to achieve. The concept behind creating new market space away from the competition lies within the book, Blue Ocean Strategy, of which authors W. Chan Kim and Rene´e Mauborgne stake their claim that competing in hyper-competitive markets is counterproductive when compared to blue oceans. Read More.

Marketing in a Damaged Attention Economy

"Marketing in a Damaged Attention Economy" identifies a part of the economy, according to Ashlyn Gentry, managing director of Human Ventures Co., that is broken. Ms. Gentry points out that people's mental health, society and democracy are all at risk. As a marketer, you know that grabbing attention is a fundamental step in marketing. How a brand executes attention grabbing parameters within ones marketing strategies points to ethical considerations. Read More.

The Net-Net

These six highlighted posts from the 2nd quarter reflect our most-read posts, and we hope you enjoy the content. We hope you enjoy the remaining summer season and wish all a prosperous 2019 as we look forward to serving you in the future. Thanks for reading "Most Read Quarterly Highlights."

Let's have a conversation about catalog direct mail marketing strategies, printing, transactional documents, variable digital printing, brand equity and unified marketing collateral during our next Open House. We invite you to join us on Thursday, Aug 29th, 2019, for an hour or two, anytime between 10:30 am to 4:30 pm. Let us show you how to improve your document processes to optimize your workflow, reduce your costs, and maximize your organization's printing, letter shop, and mailing capabilities. Dove Direct has an official USPS certified bureau located within our offices that will save you time and money. Moreover, if you bring us your files, we will create a demo file for you. For more information, call Carla Eubanks at 404-629-0122 or email Carla at This email address is being protected from spambots. You need JavaScript enabled to view it..

Dove Direct, your Atlanta based print and mail solutions provider offers organizations end-to-end data, printing, and mailing solutions: Data Management, Variable Digital Printing, LetterShop and Fulfillment, Fully Automated MLOCR Presort Bureau, Marketing and Production Management Support and Secure Data Life Cycle Management.

If you don't want to wait for the Open House, you can reach Dove Direct today by calling 404-629-0122 or use the contact form for Dove Direct.