Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Integrated Business Solutions For New Opportunities," sheds light on how a seamless infrastructure of customizable business solutions can open new opportunities. Digital platforms such as AI, machine learning, database management, CRM, and a host of other digital offerings can link to each other in an internal environment, communicate with outside entities, and align creative gaps that link all of these processes into a cohesive operational system.
Vendors like AT&T, IBM, and Oracle are known worldwide for their ability to offer large enterprise integrated business solutions with the expertise to bridge seemingly disparate pieces into a single project, thereby increasing productivity while managing resources. The good news: these large enterprise providers are not the only players. Commercial print entities and other direct mail marketing providers can provide similar solutions to small and medium businesses at an affordable price.
Quote of the Day: "Business opportunities are like buses, there's always another one coming." – Richard Branson
Covid-19 has changed consumer behavior across the board. Typically, parents would be shopping for school supplies and school uniforms. While that is happening, there is an exponential increase in searches for online learning, laptops, and how to work remotely. These types of shifts can impact your opportunities for new business. To find opportunities for your organization now and in the future, consider these integrated business solutions:
Data management allows you to better manage the world of customer data by consolidating data from multiple sources, eliminating duplicates, cleansing, and standardizing your data. Data management helps to minimize errors. It also helps to acquire, engage, and retain customers or prospects with data built on trust, reliability, and completeness. Use your records or source records using data from multiple quality sources to extend your reach. Insufficient data or data that has not been purged, cleaned, or updated with new information can be just as bad as not having any data in the first place.
Digital Printing is an effective and easy way to reach your targets. The advantages of digital printing over traditional methods include the ability to create exceptional color on a diverse range of paper stocks, reduce color matching time, and data manipulation for an affordable price. Plus, you can select a range of inline finishing options equipped to create custom, personalized pieces that inform and attract customers.
Lettershop & Fulfillment
Lettershop and Fulfillment take the work off of your hands and places it into the hands of a scalable workforce. A provider can do cost-effective kitting, pick and pack, warehouse storage, and ship on demand. You can streamline your projects so that your direct mail campaigns and offers get out the door quickly and efficiently, thereby increasing your ROI. Your projects deserve to be handled by a professional team for projects of any size.
Employing Lettershop and Fulfillment can also free up resources to spend more time on the digital side, with social media, SEO, and other vital digital communication platforms. In addition, lettershop and fulfillment solutions can also be a boon for uplifting digital destinations, special coupons, QR codes, packaging, PURLs, and other marketing essentials.
Fully Automated MLOCR Presort Bureau
An MLOCR Presort Bureau that is USPS Certified means you're working with a vendor with in-depth mailing knowledge and technical expertise. MLOCRs affords you high capacity, high-speed mailing technology with flexible options. You know that you are working with people who know how to manage postal regulations and changes while optimizing your campaign results and minimizing mailing costs. A professional mailer will also sort, track, trace, and verify delivery.
You're probably wondering how mail plays a role in integrated business solutions with a digital marketing component. According to a 2018 Merkel study, organizations experience a 118% lift when combining direct mail with digital platforms versus direct mail only.
Marketing and Production Support
Look for marketing and production support from a qualified vendor that can handle printing, sorting and grouping direct mail by postal code. Your vendor can help you to target and reach the right market effectively. This means that you will get the help that you need redesigning your statements or collateral , while leveraging printers capable of printing variable data in high-speed color. You'll also find that your direct mail collateral is delivered faster, smarter, and efficiently.
Secure Data Lifecycle Management
It goes without saying that security is a big deal. So is trust. That's why your provider must offer a comprehensive approach to your data. From the latest technologies to your project's cohesive management, you should expect a host of enterprise managed services and solutions that give you a complete and comprehensive view of your company's risk, customer loyalty, and total costs. Remember, security is equally important from creation to destination, and all that falls in-between the lifecycle of your data.
Integrated Business Solutions allows you to reach the right people, with the right message, at the right time. Your budget, the targets, and the mailpiece(s), including the response, all occur from the campaign you create to drive new business. Thanks for reading, "Integrated Business Solutions For New Opportunities!"
Let's have a conversation about integrated business solutions and how they can help grow your business, change behavior, and improve the customer experience. Let us show you how to improve your document processes to optimize your workflow, reduce your costs, and maximize your organization's printing, letter shop, and mailing capabilities.
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