USPS 2020 Mailing Promotions

Our Quote of the Day:
"I've always felt there is something sacred in a piece of paper that travels the earth from hand to hand, head to head, heart to heart." ― Robert Michael Pyle"

The following promotions are courtesy of the USPS.

2020 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.

Promotion Period: Feb 1 - Jul 31, 2020

Registration: Dec 15, 2019 - Jul 31, 2020

Discount: 2% of eligible Postage

Eligible Mail: USPS Marketing Mail® letters and flats and Nonprofit USPS Marketing Mail letters and flats

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2020 Emerging & Advanced Technology Promotion

To ensure that direct mail continues to be a relevant part of the marketing mix, the Emerging & Advanced Technology Promotion encourages mailers to incorporate technologies such as "Enhanced" Augmented Reality, Virtual Reality, and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Digital Assistants, and Addressable TV technology application in their direct mail campaigns.

Promotion Period: Mar 1 - Aug 31, 2020

Registration: Jan 15 - Aug 31, 2020

Discount: 2% of eligible Postage

Eligible Mail: First-Class Mail® presort and automation letters, cards, and flats; USPS Marketing Mail letters and flats; and Nonprofit USPS Marketing Mail letters and flats

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2020 Earned Value Reply Mail Promotion

To keep First-Class Mail® relevant and slow its decline, the Earned Value Promotion offers earned credits to eligible businesses who use Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) enclosures 

Promotion Period: Apr 1 - Jun 30, 2020

Registration: Feb 15 - Mar 31, 2020

Expiration Date for Credits: Dec 31, 2020

Eligible Mail: Business Reply Mail, Courtesy Reply Mail, and Share Mail

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2020 Personalized Color Transpromo Promotion

The Personalized Color Transpromo Promotion incorporates marketing messages that use color, dynamic variable print, and personalization. By using color messaging in bills and statements, business mailers can enhance the value of First-Class Mail and foster a better connection and response from customers.

Promotion Period: Jul 1 - Dec 31, 2020

Registration: May 15 - Dec 31, 2020

Discount: 2% of eligible Postage

Eligible Mail: First-Class Mail® commercial letters that are part of an IMb Full-Service mailing

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2020 Mobile Shopping Promotion 

The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.

Promotion Period: Aug 1 - Dec 31, 2020

Registration: Jun 15 - Dec 31, 2020

Discount: 2% of eligible Postage

Eligible Mail: USPS Marketing Mail letters and flats and Nonprofit USPS Marketing Mail letters and flats

Email questions - This email address is being protected from spambots. You need JavaScript enabled to view it.

2020 Informed Delivery Promotion 

The Informed Delivery® Promotion (ID Promotion) offers a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers.

Promotion Period: Sept 1 - Nov 30, 2020

Registration: Jul 15 - Nov 30, 2020

Discount: 2% of eligible Postage

Eligible Mail: First-Class Mail presort and automation letters, cards, and flats, USPS Marketing Mail letters and flats, Nonprofit USPS Marketing Mail letters and flats

Email questions: This email address is being protected from spambots. You need JavaScript enabled to view it.

Undoubtedly, many of you may be experiencing slower connection times on the web due to the highest daily volume, most likely in history.  We contend that direct mail discounts during this time could prove to be a game-changer when it comes to delivering messages that consumers will open and read.  These USPS mail promotional discounts that are running throughout 2020 can assist businesses that want to bypass the overwhelmingly large amount of Internet clutter.  If you have an integrated business solutions partner - great!  You are on the right track.  If not, consider Dove Direct.  Dove Direct is a full-service data, print, mail, and marketing solutions provider serving the Southeast Region for more than 33 years. We also have an in-house USPS certified mail bureau and clerk, which saves you time and money.

The Net-Net

All businesses should consider using direct mail during this period of angst and uncertainty. One simple reason is that direct mail doesn't have a billion messages in a person's physical mailbox. That said, Dove Direct can assist and help you save business resources, time, energy, and dollars by creating and delivering your critical messages, now and in the future. Thanks for reading "USPS 2020 Mailing Promotions!"

Let's have a conversation about integrated business solutions and how they can help grow your business, change behavior, and improve the customer experience. You can learn about our solutions, including direct mail strategies, printing, print software, transactional documents, variable digital printing, brand equity, and unified marketing collateral.

For more information, call Carla Eubanks at 404-629-0122 or email Carla at This email address is being protected from spambots. You need JavaScript enabled to view it.
Dove Direct, your Atlanta based print and mail solutions provider, offers organizations end-to-end data, printing, and mailing solutions including Data Management, Variable Digital Printing, LetterShop and Fulfillment, Fully Automated MLOCR Presort Bureau, Marketing and Production Management Support and Secure Data Life Cycle Management.

You can reach Dove Direct by calling 404-629-0122, or you may use the Contact Form for Dove Direct.