Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing During a Pandemic ," discusses variables for organizations to consider in light of the coronavirus pandemic, aka COVID-19. Containment and eradication of the virus is an ongoing issue that will remain at the forefront of our healthcare system, financial markets, and econ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Top Secret Keys to Success ," reviews business strategies across various organizational sizes linking the criteria that represent the most prominent keys to their successes. Sometimes we all get bogged down in data minutia, especially when there is an overwhelming amount of data t...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why You Need a Brand Strategy ," discusses the importance of branding and why all organizations should have or develop a brand strategy. The art of branding is different from a sales strategy. For one, branding is an ongoing effort designed to secure mindshare over the long term. ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 5 Ways to Strategically Gain Marketshare " delves into tactical marketing considerations, that when identified, adequately evaluated and executed, can better position a brand to gain marketshare. When we think of marketshare's overall context, we are alluding to brands that domina...