Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Consolidating 3rd and 4th Quarter Marketing Calendars," highlights both social media and traditional events that offer a marketing itinerary for the year-end push. Event calendars are an excellent place to be cognizant of, particularly when it comes to engaging various social media...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Creating New Market Space " examines why marketers should consider moving away from head-to-head competition and focus on creating a blue ocean strategy. Creating new market space may appear to be a next to impossible endeavor for any entrepreneur, small business, mid-size or even...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Reviews Matter for B2B " reexamines the value of online reviews as they have rapidly gained relevance in the B2B sector. For years the B2C sector has been inundated with having to handle online customer reviews, both positive as well as negative review entries. As a result, wh...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Keys to Creating Customer Loyalty " reviews how customer loyalty is achieved in a non-brand loyal consumer environment. Back in the distant past, brands could rely on customer loyalty, often referred to as "brand loyalty."  In the early turn of the decade, from approximat...