Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Consolidating 3rd and 4th Quarter Marketing Calendars," highlights both social media and traditional events that offer a marketing itinerary for the year-end push. This calendar outlines ideas for topical marketing strategies, which could be very helpful since online usage is currently operating unprecedentedly due to the pandemic. Event calendars are valuable tools for the marketing kit, particularly when engaging various generational targets. A social event calendar can represent low-hanging fruit for brands looking to engage through historical marketing efforts.
However, creating marketing content and ad posts for event-driven marketing and aligning with a brand's objectives can be challenging. That said, a range of marketing creative can tie an event to a particular message. Alternatively, a straightforward approach to posting can acknowledge the importance and support of a celebrated event. Moreover, we contend that there are several marketing and event calendar types that brands should put into their strategic arsenal.
Quote of the Day:"For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things — and as marketing and brand advocates, we should be able to take products and services and match them to what's happening in pop culture." — Bozoma Saint John, CMO, Endeavor
Depending on the industry, niche, offerings, and time of the year, these key markers can provide further insight for targeted event participation. For example, automotive sales tend to peak in August and then again in December. In the instance of new models hitting the market, brands can launch introductory deals and communication messaging on strategic days or weeks that fall outside the peak sales months. However, due to production and manufacturing challenges brought forth as a result of the pandemic, marketers may have to adjust those timelines per availability.
Another example would be healthcare; with plans renewing annually, communications for those new plans typically begin late in the 3rd quarter and continue through the rest of the year. Therefore, as you absorb the social media 2021 calendar, let your creative juices flow, and try to unite some of these events into the brands' strategy.
When using an event calendar, the tricky element is the ability to create messaging that serves a dual purpose. In these types of instances, a multi-purpose message that recognizes the importance of the event celebration while also promoting the product or service in support of the occasion can help build brand acceptance.
In addition, Millennials, Gen Z, and Gen X are more brand conscious than previous generations. The people born after 1981 actively pursue and relate to brands that demonstrate that they care about people, the community, and the environment. Brands that fail to engage in the betterment of the planet and its people may find themselves in the crosshairs of negative perceptions leading to negative posts.
As we introduce the 2H2021 calendar, keep in mind that we live in the holistic age of physical, emotional, social, spiritual, and mental well-being. The following event list is based both on social media and traditional celebrations.
July Calendar 1st - National Postal Workers Day 2nd - World UFO Day 04th - Independence Day 07th - World Chocolate Day 11th - Cheer Up The Lonely Day 12th - Malala Day 15th - Get to Know Your Customers Day 15th - Give Something Away Day Day 17th - World Emoji Day 18th - Nelson Mandela Day 30th - International Day of Friendship
August Calendar 01st - Respect for Parents Day 02nd - National Coloring Book Day 08th - International Cat Day 09th - National Book Lovers Day 10th - National Lazy Day 11th - National Son and Daughter Day 12th - World Elephant Day 13th - International Left-handers Day 15th - National Relaxation Day 16th - National Tell a Joke Day 19th - World Humanitarian Day 19th - World Photo Day 19th - National Women's Equity Day
September Calendar 4th - National Wildlife Day 5th - International Day of Charity 6th - Labor Day 6th - National 401(k) Day 6th - National Read a Book Day 7th - National Beer Lover's Day 8th - International Literacy Day 9th - National Wiener Schnitzel Day 10th - Stand Up to Cancer 1 11th - Natural Day of Service and Remembrance 12th - Civic Day of Hacking for Change 12th - National Day of Encouragement 12th - National Video Games Day 12th - National Grandparents Day 19th - Talk Like a Pirate Day 21st - International Day Of Peace 21st - Miniature Golf Day 22nd - Car Free Day 22nd - First Day of Fall 22nd - Hobbit Day 26th - European Day of Languages 26th - National Pancake Day 27th - World Tourism Day 28th - National Good Neighbor Day 28th - World Rabies Day 29th - National Women's Health and Fitness Day 30th - International Podcast Day
October Calendar 1st - World Vegetarian Day 1st - International Coffee Day 1st - International Day of Older Persons 1st - World Smile Day 2nd - International Day of Nonviolence 3rd - National Techies Day 4th - National Tacos Day 4th - World Animal Day 4th - World Habitat Day 5th - World Teachers Day 10th - World Mental Health Day 10th - National Depression Screening Day 11th - International Day of the Girl 14th - National Dessert Day 14th - National Tacos Day 15th - Global Hand-washing Day 16th - National Boss's Day 16th - World Foods Day 17th - International Day for the Eradication of Poverty 20th - World Statistics Day 21st - Reptile Awareness Day 21st - Get to Know Your Customers Day 24th - United Nations Day 25th - Greasy Food Day 3 30th - Checklist Day 30th - National Publicist Day 31st - Halloween
November Calendar 1st - National Authors Day 1st - National Cook for Your Pets Day 1st - World Vegan Day 3rd - National Sandwich Day 4th - National Candy Day 7th - Daylight Saving Time Ends 8th - National Cappuccino Day 8th - Science, Technology, Engineering and Medicine Day 11th - Veterans Day 12th - National Happy Hour Day 13th - World Kindness Day 14th - World Diabetes Day 15th - America Recycles Day 15th - Clean Out Your Refrigerator Day 16th - International Day for Tolerance 16th - National Entrepreneur's Day 17th - International Students Day 19th - International Men's Day 20th - Universal Children's Day 21st - World Hello Day 25th - Thanksgiving 26th - National Cake Day 26th - National Day of Listening 26th - Black Friday 27th - Small Business Saturday 29th - Electronic Greeting Card Day 30th - Computer Security Day
December Calendar 1st - World Aids Day 3rd - International Day of Persons 4th - National Cookie Day 5th - World Soil Day 6th - Microwave Oven Day 8th - Pretend to Be a Time Traveler Day 10th - National Salesperson Day 10th - Human Rights Day 10th - Nobel Prize Day 21st - First Day of Winter 21st - Crossword Puzzle Day 24th - Christmas Eve 25th - Christmas 26th - Boxing Day 31st - New Years' Eve
The Net-Net When planning marketing strategies, it is vital to align with the key events that make sense for the brand's offerings. Identifying notable calendar events aids in the creative process for graphics, messaging, and content. Further, brands should differentiate the event calendar from the sales push dates and ferret out the holistic calendar dates the brand can support as a dedicated social partner for the communities in which they do business. The marketing calendar presented in this post barely touches the surface. Nonetheless, it's a start. We recommend researching various dates to determine how you will align your brand with current events. The results will significantly help your brand's relatability. Thanks for reading "Consolidating 3rd and 4th Quarter Marketing Calendars."
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