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Dove Direct's Top 7 Articles of 2021


Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Dove Direct's Top 7 Articles of 2021," offers a brief review of our most-read blogs from 1Q and 2Q 2021.  As we head into summer with just one month before the end of 2Q, we find the nation eager to return to a sense of normalcy.  Before we start, we'd like to honor our fallen soldiers and thank all veterans and active military for their service in helping to protect our country.  To all who served, we salute you, and we thank you.  Now that we are entering the early days of summer, it's important to take this time to prepare marketing strategies and tactics for the second half of the year.  The year appears to be speeding, making marketing prep time-critical for launching successful 3rd and 4th Qs campaigns.  In reality, some agencies and teams are already in full swing preparing marketing, with many having secured their strategies and consequently begun creating creative for 3Q and 4Q.  That said, the first half of the year should shed some light on what's to come and provide insight into where marketers are heading.

Our Quote of the Day:  What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tailwind is now a headwind - you have to lean into that and figure out what to do because complaining isn't a strategy.
- Jeff Bezos

Latest Advertising Trends for 2021 

This post reviews the state of advertising trends and forecasts for 2021.  All marketers and advertisers, regardless of business size, should be cognizant of emerging trends and forecasts.  Everyone from entrepreneurial start-ups to small businesses to enterprise organizations should consider how to market in 2021. Read More

Direct Mail Trends & Opportunities

We review direct marketing mail trends and the industries likely to flourish during an out-of-control pandemic.  As the new administration takes office on January 20, 2021, we are grappling with a raging pandemic that is now producing several mutations or "variants." Read More

Digital Printing's Process and Benefits 

Our research underscores the value of the digital printing process and reaffirms why this form of marketing provides benefits and uplifts engagement rates for all digital destinations.  With a new decade underway, 2021 will enjoy further digital improvements from the IoT (Internet of Things) to everyday devices that drive outreach efforts.  Most importantly, print's technological capabilities enable consumers and marketers to keep pace with digital advances currently underway. Read More

Print Marketing Benefits in a Disruptive Market 

This article discusses how to enhance and strengthen marketing in a society disrupted by a pandemic.  The printing industry is quietly evolving with technological advancements that may have gone unnoticed in the age of all things digital.  However, it would help if you realized that while most brands suffered in 2020, the brands that did utilize print to strengthen digital response rates performed better than those that did not. Read More

Better Targeting Using Direct Mail & Digital 

Revisit how brands can use direct mail marketing to improve engagement, increase response rates, and retarget consumers based on their initial responses.  When tied to social media marketing, programmatic ad campaigns, and automated email response-based campaigns, digital and direct mail together are more effective.  Targeting and retargeting using direct mail is also commonly referred to as automated direct mail.  The automated direct mail process includes variable digital printing, its newer term, variable data printing, a digital application.  Read More

How Print and Digital Improve Healthcare Marketing 

A must-read that sheds light on healthcare marketing tactics and evolving strategies amid the pandemic.  Most marketers now realize the benefits of a two-pronged print and digital strategy for various industries.  Thus far, the duo strategy offers an optimal marketing ideology for vastly improving personalized content that drives higher participation and engagement numbers.  However, healthcare providers looking to attract more customers face a much more complicated scenario as healthcare options continue to evolve from a federal and local perspective rapidly. Read More

Why TransPromo Marketing Should be Included 

This post revisits key benefits marketers, brands, and other organizations realize whenever TransPromotional marketing strategies are part of the marketing mix.  The current recovering economy and the lingering effects of the pandemic spur discussions that focus on the challenges and opportunities for sectors that employ direct mail marketing.  As we have learned in recent years, direct mail marketing requires relevancy coupled with cost-savings solutions to be effective.  TransPromo communications represent intelligent leveraging of transactional documents that can influence customer behavior and grow incremental sales. Read More

The Net-Net

As we look forward to the summer months ahead, it is equally vital that marketers and brands prepare for the third and fourth quarter push. The time to start marketing preparations could even be a bit late, particularly when it comes to the rapidly changing consumer behavior patterns we have seen throughout the pandemic. Consumers crave more personalized communication, including a seamless CX (Customer Experience). Print now goes hand in hand with digital advertising and marketing, and therefore brands should include print in marketing plans for the second half of the year. May you all experience a prosperous and successful 2H2021. Thanks for reading "Dove Direct's Top 7 Articles of 2021."

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