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Why Direct Mail Marketing is Still Effective

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Direct Mail Marketing is Still Effective ," examines the effectiveness of the tactic overall, and why it continues to be a force, not only in the age of the coronavirus but also in the age of all things digital. For the past few years, direct mail marketing has enjoyed a resur...
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The COVID-19 Effect on Marketing

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The COVID-19 Effect on Marketing ," uncovers newly acquired data regarding the pandemic's impact on the marketing sector. Data collection is at best a snapshot in time, and at worst a moving target that will likely see a host of inaccuracies, anomalies, and revisions. However, in ...
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The Art of Assignment Selling

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The Art of Assignment Selling ," examines a very impactful marketing and sales tool that educates prospects before the meeting, via a digital platform, website, or printed materials. The term "personalization" continues to be a strong selling point as we move through 2020. However...
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COVID-19 and the Bottom Line

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " COVID-19 and the Bottom Line ," takes a look at how COVID-19 is affecting businesses and various sectors, including the challenges the world is facing as it tries to bring COVID-19 under manageable control, from business revenue to healthcare treatments. No doubt, most folks are s...
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Our Most Popular Posts

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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