Dove Direct Print and Marketing Blog, “Tried and True B2B Case Studies”

Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Tried and True B2B Case Studies," identifies outstanding case studies and their results in the B2B space. Naturally, at some point, we all need to toot our horn now and then, particularly when results are eye-opening. Dove Direct has amassed over 32 years in the data, print, mail, and marketing sectors. Case studies are a prime go-to area for B2B buyers, particularly in the print business. Large, complex challenges that require creative solutions are usually not instantly available in a cookie-cutter format, which is why you want to partner with a solutions provider.

In the communication/marketing world, there are many unique challenges when it comes to disseminating database-driven information that tackles the problem and generates results. B2B communication entities must wrestle with an array of possibilities to decipher, triangulate, create, and deliver solutions that effectively satisfy the intended targets. As social media and traditional forms of media converge, the landscape is widening, and now we have omnichannel dictates that require seamless integration. The wider the scope, the taller the challenge will be.

To help you understand the value a print organization like Dove Direct can bring to an organization, we compiled some case studies for your review. The following case studies demonstrate how an integrated solutions provider can help automate processes, reduce turnaround times, and eliminate waste. Simultaneously, organizations can save money and resources, win new business, secure and manage accountability, and guarantee integrity as a result of these services.

How We Helped an Atlanta Marketing Agency Reach Stellar Results

The On-Demand Project Challenge

• An Atlanta based marketing agency needed a reliable partner to print and mail advertising collateral on demand.
• Data files came in from several cities multiple times a day.
• Project response times required 24/7 operations throughout the project life.

In today's world, print and, more importantly, direct mail's variable digital printing technology is a boon for both physical and online entities.

The On-Demand Project Solutions

• We designed and developed custom applications to automate data cleansing and collateral composition.
• By integrating complex bar codes into the document workflow, we were able to match collateral before inserting it into envelopes. This process also guaranteed the integrity of each package.
• By running multiple shifts and being a vertically integrated print and mail facility, we were able to meet the strict deadlines and SLA guarantees.

These solutions were applied to monthly targets and generated outstanding results, particularly against large volume mailings. Among the many scope areas, here are the top three results that any B2B organization would aspire to emulate:

• 500K plus pieces mailed per month.
• 90 Plus - the number of collateral types.
• 0 Blackouts - no blackout periods experienced.

In summation, you could say that the on-demand marketing challenge resulted in a perfect delivery score. Among the 90 collateral types, with over 500k pieces mailed monthly, there were zero blackouts. By comparison, in the digital world, such an on-demand marketing challenge would equate to having a website up and running with zero downtime for an entire year.

How We Helped a Fortune 500 Retail Giant Reach Their Goals

The Statements Processing Project Challenge

• A Fortune 500 retail giant needed a print & mail service provider to print statements and notices for its financial services & logistics department.
• The data contained personally identifiable information, and data security was of utmost concern.
• There were 20+ different type files sent every day from four mainframes across the country.
• Dove Direct was contracted to automate data processing, printing, and mailing.

Computing technology has risen to new levels of processing power and speed, including the ability to multitask various operations simultaneously. In this environment, mainframe delivery is of paramount importance, especially with enterprise-sized jobs. Add the automation challenge along with secure data privacy concerns, and the table is set for the creative minds to get to work.

The Statements Processing Project Solutions

• We developed a custom processing software and the corresponding user interface along with a comprehensive XML driven file processing system.
• The final step was to integrate the applications with third-party automation software.
• Alerts, audits, and reporting were set up to reduce downtime and facilitate process improvement.
• By using our document composition platform, we were able to compose, print & mail the statements within three hours.

These solutions proved to be the correct fit, with multiple processes running that provided millions of pieces sent annually:

• 20+ Key Processes were automated.
• 75% reduction in processing time.
• More than 10 million statements mailed annually.

Any B2B concern that is looking to process and deliver millions of statements on an annual basis should be very impressed with this case study. Most importantly, this set of solutions netted a 75% cost reduction. Now that's a win-win!

How We Helped a Background Check Provider Streamline Dependencies

FCRA Document Lifecycle Management Challenge

• A large background check provider used to manually create, distribute and archive multiple types of letters, forms and compliance documents.
• The client wished to outsource and automate the process to reduce dependencies and complexities of making periodic changes.
• Dove Direct was tasked with designing the document lifecycle management solution.
• Tracking, Returns Processing and Reporting were the key requirements to ensure compliance with FCRA laws.

In this case, the project had legal implications with adherence to FCRA laws. Moreover, when legal compliance is required, with laws changing frequently, that solution needs updating on the fly. Laws and rules can change with some requiring minimal amendments and others requiring complete revisions and other modifications. For example, the healthcare industry is awash in constant updates, if not revisions, year in and year out.

The FCRA Document LifeCycle Management Solution

• Our analysts and developers worked with the client's product managers to analyze their documents processing and compliance needs.
• We designed and developed a custom solution built on our document composition platform to manage the lifecycle (from composition to archival) of the documents generated within the client's organization. These documents included letters, compliance forms, background reports, etcetera.
• The solution helped the client consolidate printing and mailing operations to a single vendor, thereby reducing costs and risks.

This challenge required several solutions, from manual to automated, and also posed solving the number of unique documents that had to be migrated. One of the outstanding features of these solutions is that requirement turnaround times had to take place within 24 hours. That said, here are the top three results these solutions provided:

• 73 Unique Documents migrated.
• 24 Hours turn around time achieved.
• More than 2 million records processed in year one.

These case study results are but a tip of the iceberg when it comes to offering a stellar professional service. Challenges always happen, as the creative mind never stops imagining what could become a reality. We expect B2B organizations to continuously look for processes that can improve results. That's why we're tooting our horn today. B2B organizations benefit when they understand the value that an integrated print/mail solutions provider can contribute to its bottom line.

Beyond the partnership benefits, Dove Direct can deliver a highly effective service to Government, commercial, and nonprofit organizations and several industries. We look forward to helping our partners solve problems, and most importantly, for our partners to have the confidence that we can create solutions that work efficiently and effectively.

The Net-Net

As we ramp up our marketing initiatives for 4Q, we contend it's a good idea to consider direct mail marketing solutions to improve and lift the digital response and engagement rates. After all, how best to break through the 193 billion daily email deliveries than with a targeted, personalized message delivered directly to the recipients mailbox? Direct mail to the betterment of Digital! Thanks for reading, "Tried and True B2B Case Studies."

Let's have a conversation about direct mail strategies, printing, print software, transactional documents, variable digital printing, brand equity and unified marketing collateral during our next Open House. We invite you to join us for an hour or two, October, 31, from 10:30 am to 4:30 pm. Let us show you how to improve your document processes to optimize your workflow, reduce your costs, and maximize your organization's printing, letter shop and mailing capabilities. Dove Direct does have an official USPS certified bureau located within our offices that will save you time and money. And, if you bring us your files, we will create a demo file for you. For more information call Carla Eubanks at 404-629-0122 or email Carla at This email address is being protected from spambots. You need JavaScript enabled to view it..

Dove Direct, your Atlanta based print and mail solutions provider offers organizations end-to-end data, printing and mailing solutions: Data Management, Variable Digital Printing, LetterShop and Fulfillment, Fully Automated MLOCR Presort Bureau, Marketing and Production Management Support and Secure Data Life Cycle Management.

If you don't want to wait for the Open House, you can reach Dove Direct today by calling 404-629-0122 or use the contact form for Dove Direct.