Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why You Need a Brand Strategy ," discusses the importance of branding and why all organizations should have or develop a brand strategy. The art of branding is different from a sales strategy. For one, branding is an ongoing effort designed to secure mindshare over the long term. ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Politicians Should Use Direct Mail Marketing ," uncovers why direct mail marketing can be a game-changer for political campaigns. Yes, political direct mail marketing campaigns still matter, and now that the digital communications networks have tons of disinformation campaigns...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How To Create Impactful Direct Mail Marketing Campaigns ," takes you through a step-by-step process that explains all that is required to create an impactful direct mail marketing campaign. The odds of enjoying increased response rates and higher ROIs increase when executing a wel...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Achieving Marketing Effectiveness in 2020 ," uncovers data that differentiates the effectiveness of marketing for brand building and sales activation. The two marketing strategies for brand building versus sales activation are simple to comprehend on their faces. Brand building is...