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Dove Direct Print & Marketing Blog - “Multichannel Versus Omnichannel Marketing in 2019”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Multichannel Versus Omnichannel Marketing in 2019 " discusses the premise of how to achieve increased ROI using multichannel marketing strategies versus omnichannel marketing synergies. Multichannel advertising is exactly what brands have been engaged in for decades, that being to...
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Dove Direct Print & Marketing Blog - “Why Mobile Matters in 2019”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Mobile Matters in 2019 " examines mobile usage trends impacting marketing, the marketplace and a brand's ability to harness employee productivity. The Pew Center for Research states that as of 2017, 95% of Americans own a cellphone of some type, with 77% of them being smartpho...
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Dove Direct Print & Marketing Blog - “Never Pre-Spend the Prospect's Budget”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Never Pre-Spend the Prospect's Budget " uncovers mistakes B2B sales people tend to make when sizing up a prospect's budgetary status. Before we get started, we'd like to wish all a safe and Happy Thanksgiving Holiday Season! In the high stakes sales game that focuses on pre-qualif...
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Dove Direct Print & Marketing Blog - “Nanoinfluencers Rising in Social Media Marketing”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Nanoinfluencers Rising in Social Media Marketing " speaks to the increasing trend in social media marketing, whereas overly expensive "Influencers" are now experiencing formidable competition from a group labeled "Nanoinfluencers." Heavy-weight Influencers have been influential in...
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