Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Social Media Changes to Watch in 4Q19 ," updates how various demographics utilize social media channels, and more importantly, how marketers can take advantage of these changes. Every demographic group from teens to baby boomers has fallen for social media. Pew Research suggests t...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Staying Ahead of the Social Media Curve ," highlights new social media channels that early adopters can take advantage of today. In the majority of cases, businesses that take the early adopter approach tend to reap huge benefits out of the gate, particularly when it comes to mark...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Making Your Brand Desirable ," examines the drivers of purchasing decisions, brand desirability, and how emotional attributes factor into the purchasing process. The majority of financial decisions are logical and emanate from the brain versus the wallet, as most people do not hav...

Welcome to the Dove Direct Print and Marketing Blog. Today's post," How To Improve Brand Recall, " dives below the surface of brand recall as it relates to business presentations, marketing initiatives, and advertising strategies, to determine how to improve brand recall. As we stated in a previous post, "Does Your Brand Recall Exceed 1%?," is crit...