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Dove Direct Print and Marketing Blog, “Direct Mail Exceeds All Digital Channels”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Direct Mail Exceeds All Digital Channels" unveils new data complied by the Direct Marketing Association (DMA) from 2018 that paints a very competitive picture regarding the effectiveness of print versus digital. For starters, the DMA report states that direct mail response rates ec...
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Dove Direct Print and Marketing Blog, “Why B2B Marketing Requires Content Differentiation”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Why B2B Marketing Requires Content Differentiation" expounds upon the concept of how B2B brands can achieve differentiation through content in an engagement economy. A commonly shared perspective being put forth from the competitive B2B marketing space focuses around the idea of th...
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Dove Direct Print and Marketing Blog, “Reviewing The Buyer’s Perspective”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Reviewing The Buyer's Perspective " examines the methodology, needs, and key indicators corporate buyer's seek from potential vendors. Most marketers and salespeople understand how to promote and sell their products and services. However, in the B2B corporate world, corporate buye...
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Dove Direct Print and Marketing Blog, “Why the World Needs Print”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why the World Needs Print, " re-examines why marketing strategies need print to better engage online and offline consumer participation. Print opens the opportunity for more touch points for true multi/omnichannel delivery. Online marketing in all its various forms, including soci...
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