Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing: Getting Back to the Basics ," offers a viewpoint identifying how marketers may miss what matters most to consumers and why brand analyses fail to deliver crucial customer insights. Marketers, marketing strategists, and planners regularly ask consumers a bevy of question...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019 Print Marketing Trends Update ," examines several reasons why marketing strategies and the resulting initiatives should include print in the overall marketing package. For the record, print collateral is not only making a comeback but a resurgence due to new print marketing i...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Most Read Quarterly Highlights ," offers a review of the most-read posts from the second quarter of this year. It's always a good practice to keep an eye on recent trends as the data continues to evolve. Print and marketing fundamentals adjust to the times, and to that end, fundam...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Personalized Transpromo Converts Captive Targets " serves as a reminder regarding the value and cost-effectiveness of transpromotional marketing. Before we go further, we're in the thick of summer, so we promise to make this a quick read. We understand that some, if not many, are ...