Welcome to the Dove Direct Print and Marketing Blog. Today's post, " The 4 A's of Personalization ," speaks to the ongoing development of personalization as a marketing tool that continues to evolve as consumers come to expect more from brands. Just as important, the quest for better personalization attributes reaches well beyond the data to genuin...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 5 Ways Print Drives Holiday Sales ," offers several print marketing tactics that will boost brand recognition, lift visibility, and more importantly, increase ROI during the critical make-or-break holiday season. You may also want to read our previous post, "Why Retailers Should A...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Retailers Should Add Print for Holiday Marketing ," revisits how effective print marketing has become as a marketing companion for digital advertising initiatives. Digital advertising is on full blast sweeping across all industry sectors at a nano-second speed. Big data speaks...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Automated Direct Mail Changes the Game ," provides data analysis that champions why brands need to implement direct mail strategies into the marketing mix. Today's direct mail techniques are more robust than most realize. In fact, through Variable Data Printing (VDP) technology, t...