Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How to Effectively Plan a Direct Mail Campaign " updates information from a recent post, "How to Plan a Direct Mail Campaign." Most marketing experts would agree that omnichannel and multichannel marketing campaign strategies are the most effective strategies that deliver increase...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Effective Ways to Reach More Customers ," addresses how brands and marketers can reach more prospects with personalized communications, thus avoiding the trial and errors commonly associated with sales strategies. While the marketing community is comfortable using digital tactics ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing is Making a Difference ," lists several reasons, many backed by data and research, that illustrate how and why variable digital printing is a marketing tool that increases ROI. Most importantly, one may think that any print collateral is a non-starter...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Print Interconnectivity Explodes with IoT ," is an update regarding the rapidly growing Internet of Things (IoT). Most importantly, digital print technology and the use of QR codes embedded into printing "things" or "objects" is well within the realm of the IoT. While most of the ...