Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why ABM is Critical for B2B ," revisits an effective marketing strategy that is often overlooked by the B2B community. Some may be familiar with ABM (account-based marketing), while others may be of the mindset that ABM represents a new marketing concept. In the pre-digital era, A...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Print Serves B2B In a Digital World ," examines 2019 data provided by printers and analyses from various industry reports. Most folks would assume that digital disruption, combined with the effects of the Great Recession, has all but decimated the print industry. That said, no...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing Evades 1st Spending Cuts ," dispels the notion that initial budget cuts in times of financial trouble should come from marketing dollars. We have all seen how brands typically cut marketing budgets at the first sign of any negative news or impact regarding sales, mergers...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Tried and True B2B Case Studies ," identifies outstanding case studies and their results in the B2B space. Naturally, at some point, we all need to toot our horn now and then, particularly when results are eye-opening. Dove Direct has amassed over 32 years in the data, print, mail...