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Why Brand Narratives Matter More than Ever

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Brand Narratives Matter More than Ever ," examines the importance brand narratives play in the age of the pandemic.  We also look at why those narratives play a critical role in the brand's effort to create and deliver thoughtful and emotional communications, thus ensurin...
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Latest Advertising Trends for 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Latest Advertising Trends for 2021 ," discusses the state of advertising trends and forecasts for 2021.  All marketers and advertisers, regardless of business size, should be cognizant of emerging trends and forecasts.  Everyone from entrepreneurial start-ups to small bu...
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Happy New Year! Pantone Shines Bright for 2021

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Happy New Year! Pantone Shines Bright for 2021 ," takes a moment to wish all a Happy New Year and highlights Pantone's 2021 Color of the Year choices.  Life worldwide has taken a multitude of hits from the pandemic and the resulting global economic malady.  As we move in...
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Home for the Holidays

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Home for the Holidays ," takes a break from our regular marketing posts and represents our moment to extend our best wishes to all, as well as our condolences for all who have lost loved ones.  We extend a special, ongoing thanks to all those who place their lives in danger d...
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