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Dove Direct

Friday, 20 March 2020

Coronavirus Makes It Smart to Mail

Direct Marketing Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Coronavirus Makes It Smart to Mail ," speaks to marketing issues that have arisen as a result of COVID-19. We are all affected by this unprecedented global health crisis. As history has shown, we will get through this together. We always have. We always will. Know that we are here...

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direct mail is smart

2786 Hits

Dove Direct

Tuesday, 17 March 2020

Marketing During a Pandemic

Strategy Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Marketing During a Pandemic ," discusses variables for organizations to consider in light of the coronavirus pandemic, aka COVID-19. Containment and eradication of the virus is an ongoing issue that will remain at the forefront of our healthcare system, financial markets, and econ...

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marketing during a pandemic

2732 Hits

Dove Direct

Friday, 13 March 2020

Five Behavior Insights that Increase Sales

Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Five Behavior Insights that Increase Sales ," sheds light on how people react to the same messaging in a variety of ways. Analytically speaking, we refer to this phenomenon as 'transactional analysis.'   The analysis highlights various situational responses depicting how dif...

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behavior habits increase sales

2688 Hits

Dove Direct

Tuesday, 10 March 2020

B2B Brand Building Grows Marketshare

Trends Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " B2B Brand Building Grows Marketshare ," examines how long-term B2B brand building generates more market share growth in comparison to consumer channels. For some time now, the common perception among marketing experts is that B2C short term sales conversions are the way to g...