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2020 Projected Print Marketing Trends

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2020 Projected Print Marketing Trends ," takes a look at the forecasted 2020 trends in print marketing.  While some experts believe that 2020 will likely resemble a continuation or an extension of 2019 , there are several factors to consider that could potentially open up new...
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Why Print Advertising Remains Viable

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Print Advertising Remains Viable ," revisits print's effectiveness and why print advertising continues to be a valued medium for advertisers. For years, marketing gurus and brand experts have decried various assertions about the state of print, from the likes of, "print is dea...
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How Variable Digital Printing Creates Personalization

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing Creates Personalization ," delineates how variable digital printing capabilities provide a method for personalizing print collateral. Variable digital printing technology is database-driven, in that a list from a CRM or specific data being input via s...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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