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Dove Direct

Tuesday, 10 December 2019

2020 Projected Print Marketing Trends

Content Marketing Digital Printing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2020 Projected Print Marketing Trends ," takes a look at the forecasted 2020 trends in print marketing. While some experts believe that 2020 will likely resemble a continuation or an extension of 2019 , there are several factors to consider that could potentially open up new...

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2020 Print Trends

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Dove Direct

Tuesday, 19 November 2019

Why Print Advertising Remains Viable

Digital Printing Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Print Advertising Remains Viable ," revisits print's effectiveness and why print advertising continues to be a valued medium for advertisers. For years, marketing gurus and brand experts have decried various assertions about the state of print, from the likes of, "print is dea...

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viable advertising print advertising

2773 Hits

Dove Direct

Tuesday, 12 November 2019

How Variable Digital Printing Creates Personalization

Digital Printing Content Marketing

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing Creates Personalization ," delineates how variable digital printing capabilities provide a method for personalizing print collateral. Variable digital printing technology is database-driven, in that a list from a CRM or specific data being input via s...