Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2020 Projected Print Marketing Trends ," takes a look at the forecasted 2020 trends in print marketing.  While some experts believe that 2020 will likely resemble a continuation or an extension of 2019 , there are several factors to consider that could potentially open up new...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Print Advertising Remains Viable ," revisits print's effectiveness and why print advertising continues to be a valued medium for advertisers. For years, marketing gurus and brand experts have decried various assertions about the state of print, from the likes of, "print is dea...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Variable Digital Printing Creates Personalization ," delineates how variable digital printing capabilities provide a method for personalizing print collateral. Variable digital printing technology is database-driven, in that a list from a CRM or specific data being input via s...