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Dove Direct Print and Marketing Blog, “How Print Serves B2B In a Digital World”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Print Serves B2B In a Digital World ," examines 2019 data provided by printers and analyses from various industry reports. Most folks would assume that digital disruption, combined with the effects of the Great Recession, has all but decimated the print industry. That said, no...
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Dove Direct Print and Marketing Blog, “Direct Mail Exceeds All Digital Channels”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Direct Mail Exceeds All Digital Channels" unveils new data complied by the Direct Marketing Association (DMA) from 2018 that paints a very competitive picture regarding the effectiveness of print versus digital. For starters, the DMA report states that direct mail response rates ec...
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Dove Direct Print & Marketing Blog - “2019s $53B Print Buyer Forecast”

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " 2019s $53B Print Buyer Forecast " presents a $53.5 billion dollar ocean for printing organizations to dip their sales targeting toes into. That old adage "big fish in a little pond" comes to mind as it relates to creating sales strategies, in that brands can opt to either focus on...
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Our Most Popular Posts

Dove Direct
24 January 2020
Content Marketing
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Print Industry Trends On the Rise," examines the latest print industry trends that are making a difference in 2020. The printing ...
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10 January 2020
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "New Marketing Strategies for 2020," examines what marketers, digital innovators, and brands are now contemplating if they want to re...
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10 December 2019
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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