Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why You Can't Duplicate The Power of Print ," examines the validity and strength of print while recognizing the downward trajectory of digital. Yes, digital provides quick, short-term bursts, albeit with life spans that quickly diminish due to scrolling.  
 For brands that op...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Print Is Still Here ," serves as a reminder to all brands and marketers that printed collateral continues to be the game-changer when it comes to creating brand recall. Print also rises above other mediums by engendering a higher level of trust, sensory triggers, and cementing...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Most Read Quarterly Highlights ," offers a review of the most-read posts from the second quarter of this year. It's always a good practice to keep an eye on recent trends as the data continues to evolve. Print and marketing fundamentals adjust to the times, and to that end, fundam...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why B2B Should Use Trade Publications ," takes a look at the benefits of physical trade publications as it relates to the B2B sector. We all know that digital marketing is growing at a phenomenal pace. However, as more companies use digital platforms to promote and publish content...