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Colors and Why They Matter

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Colors and Why They Matter ," speaks to the art of matching colors to stimulate or suggest an emotion, as emotive responses trigger marketing and advertising responses. The bulk of marketing conversations focus on terms such as data management, content marketing, CRM, SEO, respons...
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How 2019 B2B Buyer Habits Are Evolving

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How 2019 B2B Buyer Habits Are Evolving ," offers an updated report on B2B Buyer habits that delineate the sales funnel process and how it is evolving.Most agencies and brands are well steeped in the elongated B2B purchasing funnel and are consistently looking for more efficient wa...
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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "2020 Projected Print Marketing Trends," takes a look at the forecasted 2020 trends in print marketing.  While some experts ...
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