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How Covid-19 Changed Consumer Behavior

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Covid-19 Changed Consumer Behavior ," examines how the pandemic transformed nearly every aspect of our lives and the ultimate and far-reaching impact that it will likely have on business and lifestyles. The changes impact how and where we work, travel, shop, bank, communicate ...
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How Disruption Affects 2022 Predictions

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How Disruption Affects 2022 Predictions ," sheds light on the marketing paradigms that will twist and turn throughout 2022. We have reached a captious turning point, a defining moment in which the general public, from customers to employees, has reached a critical juncture indicat...
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How the Media Mix Has Evolved

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How the Media Mix Has Evolved ," uncovers the evolving state of media as it relates to audience choices of where and how they consume media in the twenty-first century. In today's world, it's not only about the spaces in which brands choose to publish their communications, but mor...
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Hello, You Have Direct Mail

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Hello, You Have Direct Mail ," sheds light on how archaic but tried and true marketing methods are upside down. It is no longer a business as usual marketing day at the office, as more marketing discussions are asking questions such as, "What happens if we continue to do things th...
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