Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Business Survival - Efficiency vs. Innovation ," illustrates how businesses are reacting to COVID-19, and more importantly, the most common reactions companies are exhibiting. Every sector that is having to deal with the effects of the coronavirus may have varying responses across...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " How COVID-19 Benefits The Auto Industry ," examines recent data put forth by CarGurus that suggests automotive shoppers and dealerships exhibit new COVID-19 behaviors. It's no secret that every industry has made adjustments to marketing and consumer communication strategies, to gr...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Direct Mail is Sizzling Again! " revisits the effectiveness of direct mail marketing. Surprisingly, millennials are one of the most significant segments currently enjoying and responding to direct mail marketing. According to the US Small Business Administration, an assortment of ...

Welcome to the Dove Direct Print and Marketing Blog. Today's post, " Why Cause Marketing Matters Beyond a Pandemic ," discusses the idea that philanthropic initiatives, coupled with corporate responsibility, help demonstrate a brand's social commitment. The commitment can revolve around concepts such as helping drive change, lead the quest for soci...